The War on Out-of-Season Produce

Chef Gordon Ramsay is cooking up controversy in his attempts to make serving out-of-season fruits and veggies illegal in England. He claims that this policy would force chefs to be creative and have environmental benefits. His heart seems to be in the right place, but as this article on BBC News (http://news.bbc.co.uk/2/hi/uk_news/7390959.stm) points out, this legislation would be catastrophic for the East African farmers that rely on the trade of their produce. Also, there is a reason such trade exists: a strong demand. Are his efforts the right way to tackle this issue?