Tuesday, March 18, 2008

Pinkberry: A Froyo Fantasy


Tart and sweet,
fresh and airy…
Swirly and fluffy
exquisite dream.

Lady Tigra perkily serenades you in the peppy theme song for Pinkberry entitled "Pinkberry Remix.". This frozen yogurt haven was founded in January 2005 near Santa Monica Boulevard in Los Angeles. Presently there are 47 locations in both California and New York with many more to come.

Step into any Pinkberry location and electronic dance music swallows your eardrums as your body pulses and vibrates to the beat. Scanning the room, your eyes gracefully slip and slide along smooth shades of white, orange, and green. Arriving at the counter, you are presented with three flavor options: original, green tea, and the recently added mocha in one of three sizes: 0.7, 1.1 or 1.8 cups. Next come the toppings. You choose from a selection of fresh fruit and dry treats ranging from cocoa pebbles to pineapples to almonds. Shifting aside, your gaze is focused on the preparation of your creation. At the sound of your name, you take the custom delicacy and travel the ten feet to your table. Finally, your fantasy is realized and Lady Tigra’s promise for tart-airy-fluffy-exquisiteness is fulfilled. You are in heaven.


  1. beautiful writing! when's one coming to philly?

  2. why thank you!

    pinkberry doesn't currently have philly minded plans...but we can hope!

  3. http://www.nytimes.com/2008/04/23/dining/23yogurt.html?ref=dining

  4. yes ive known of this issue for a while now and don't go to pinkberry with nutrition as a primary concern, i go to it for the atmosphere and the experience.



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